Like all great stories and designs - it all begins with inspiration.
We take inspiration from everything around us, people, places, current events, colors and more. Our design team takes all these ideas and compresses them into a concept and narrows the idea down to a single design.
Mood Board Creation
Utilizing a wide range of references, our design team hones in on a design by utilizing physical print outs and digital mediums to find the right message and end result.
Colors. Colors. Colors.
We are extremely detail oriented so when we can not find a garment in a desired color, we make sure we create it. Utilizing a PFD (prepared for dye) version of our signature heavyweight hoodies, comparable to that of Champion's Reverse Weave, we take these garments to our local dye-house in Los Angeles and work with them to create the perfect shade we are looking for.
We make sure each design is sized out correctly on each garment. The last thing we want to do is sell ourselves short by cutting corners.
We have gotten into the habit of sampling most all our production in order to avoid any unnecessary roadblocks.
Prior to every shoot, we hold an internal photoshoot in order to lock in the styling we are going for. From shoes, bottoms, headwear, accessories and more - everything needs to be dialed in.
Once everything is dialed in and we get our shoot done, we make sure the edits are consistent with the overall look we are envisioning. This ranges from selecting photos with the best composition, attitude, and/or lighting and take it to Adobe lightroom and get everything perfected to our specs.
A new release and promotional rollout.
Passion & Peace.
Available Friday 2/7 9AM PST